Key Takeaways Key Points • Strategic growth platforms are long-term initiatives for high-scale revenue increases. Generic examples of commonly selected strategic-growth platforms include pursuing specific and new product areas or entering new distribution channels.

• Diversification is a form of corporate strategy that seeks to increase profitability through greater sales volume obtained from new products or new markets. • Market development strategy entails expanding the current incumbent market through new users or new uses. Avro To Bijoy Converter Software.

Results directs the business strategy, programs and budget. At the ground level, the functional strategies of Finance, HR, IT and Marketing carry out the objectives and mission set at the corporate and business strategy levels. This is achieved by creating action plans and setting budgets. From Competitive Advantage to Corporate Strategy. By Michael E. Corporate strategy. The restructurer meets the cost-of-entry test through the types of. Download Wow Latency Fix Registry Hack Software here. Competitive strategy because they can be pursued by any type or size of business. Cooperative Strategy: When the business units or firm working with one or more competitors to gain advantages against other competitors called cooperative strategy or strategic alliance. Strategic alliance is nothing but mutual benefits and broadly it is JV.

• Market penetration occurs when a company penetrates a market in which current products already exist, enabling the business to compete head to head with incumbents in the market. Hdclone Professional V3.6.2 German-doa. • New product development (NPD) is the internal process of bringing a new product to market. • Integration, either horizontal or vertical, is a merger or acquisition process of entering new, related industries (for example, acquiring a supplier or a competitor in a related industry). Key Terms • diversification: A corporate strategy in which a company acquires or establishes a business other than that of its current product.

• horizontal integration: The merger or acquisition of new business operations. • vertical integration: The integrating of successive stages in the production and marketing process under the ownership or control of a single management organization.

Growth platforms are specifically named initiatives selected by a business organization to fuel revenue and earnings growth. Growth platforms may be strategic or tactical. Strategic growth platforms are longer-term initiatives for high-scale revenue increases. Generic examples of commonly selected strategic growth platforms include pursuit of specific and new product areas, entry into new distribution channels, vertical or horizontal integration, and new product development. Illustrative examples of growth platforms include: • Apple Computer’s targeting of “personal music systems” to accelerate growth faster than with its personal computer business alone.

• IBM’s coining of the term “e-business,” and its subsequent use as the organizing theme for all that the company did in the late 1990s. • Google’s entry into the operating system and laptop realms.